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The Belief
At 28 Effect, we believe true growth doesn’t have to be complicated. By embracing universal laws and spiritual insights, you can see through illusions, shed old limitations, and reconnect with your deepest essence. Our resources guide you toward clarity and self-awareness, helping you shape a life aligned with your highest potential—simply, naturally, and meaningfully.
46.000+ Sold
With over 46,000 copies in readers’ hands, our “Beyond the Self” workbook has guided countless individuals toward deeper understanding and inner alignment. Much like the pioneering gratitude journals that sparked a global shift in personal development, this workbook serves as a trusted companion on your journey—helping you embrace your essence, release long-standing limits, and bring meaningful change to your life. Every page you turn adds another voice to a collective movement, one that stands for clarity, freedom, and self-realization.
The Science
At 28 Effect, our approach blends time-tested spiritual insights with evidence-based practices drawn from positive psychology and neuroscience. By grounding our resources in both universal principles and modern research, we create simple yet powerful tools that consistently transform lives. In fact, our users overwhelmingly report greater clarity, calm, and alignment with their true purpose—empowering you to move through each day with renewed energy and confidence.